Caisse d’Epargne – Sound identity

Caisse d’Épargne sets its sound territory with “Everybody wants to rule the world” by Tears for Fears.

Caisse d’Épargne chose Start-Rec to develop its new sound territory as well as its sound identity. This original musical signature embodies and conveys the brand’s positioning and its values, whilst living in harmony with the re-ochestrated score of « Everybody wants to rule the world » by Tears for Fears, interpreted by the rising French artist, Mill.