Step into the new era !
In tune with its time, the lozenge, redesigned by Landor & Fitch, perfectly embodies the era of the “New Wave” that Renault entered. For the reveal movie, we produced a resolutely modern electro version of the iconic “Johnny and Mary”, that resonates with the new lozenge.
A feminine voice, doubled by a french-touch inspired vocoder complements the textured images as well as Renault’s new dynamic : a vibrant brand, in perpetual motion.