New Sound Identity TFX
TF1 group rebrands and launches its galaxy of channels under a strong brand new identity. Among others, NT1 becomes TFX with a new sound identity composed by Start-Rec.
ABOUT THIS PROJECT
Start-Rec has worked on the global TF1 group rebranding project, by providing high quality sound identities (jingle program, advertising, weather forecast, TV News) that reflect the values, ambitions and the new image of the company.
Start-Rec highlighted the playful and millenials side of the channel. Jingles offer a variety of univers. Start-Rec worked the four notes of the sound identity into varied and contrasted musical styles : electro, funk RNB, Rock.
ADVERTISER : TF1
SOUND IDENTITY AGENCY : Start-Rec
ORIGINAL SCORE : Alex Jaffray & Gilles Lakoste